LAFCO New York

Led the redesign of LAFCO’s e-commerce website, refining site architecture and user flows while creating an elevated digital experience centered on product storytelling, photography, intuitive navigation, and a seamless checkout experience. Shaped the brand’s overall direction across digital and marketing touchpoints, maintaining a cohesive visual identity and brand voice.

Additional deliverables included GIFs, videos, moodboards, B2C and B2B emails, influencer guidelines, and Instagram and TikTok graphics. Examples are shown below.

JANUARY 2023–PRESENT

TOOLS/SKILLS USED: Adobe Creative Suite, Listrak, Notion, Figma

ROLE: Brand Designer (September 2025–Present)
Digital Marketing Graphic Designer (January 2023–September 2025)