LAFCO New York

Redesigned e-commerce website—simplified architecture, user flows, and created an elevated visual system that prioritizes product storytelling, photography, and a more seamless checkout experience. Evolved the brand identity across all touch-points, ensuring a cohesive and elevated visual and verbal presence.

Other deliverables included GIFs, videos, moodboards, B2C/B2B emails, influencer guidelines, and Instagram/Tik Tok graphics. Examples are shown below.

JANUARY 2023–PRESENT