LAFCO New York

“A New York based home fragrance and body care company that refines and innovates classical approaches to personal care and the art of perfumery.”

Collaborated cross-functionally with the sales, marketing, and product development teams to develop and maintain brand design. Led the monthly production of lifestyle photography assets in partnership with an external photographer. Deliverables included paid ads, GIFs, website assets, videos, B2C and B2B emails, influencer guidelines, and Instagram stories. Examples are shown below.

JANUARY 2023–PRESENT

TOOLS/SKILLS USED: Adobe Creative Suite, Listrak, Notion, Figma

ROLE: Digital Marketing Graphic Designer